CLIENT: Harley-Davidson

Tapping the mythology of the 1947 Hollister biker riot to give a custom Harley that same sense of rebellion.

SYNOPSIS

A film introducing Hollister Riot — Gold Coast Harley-Davidson's custom build for the global Battle of the Kings. Inspired by the infamous 1947 motorcycle riot in Hollister, California, it pulls that history into the present, capturing the bike less as a polished showpiece and more as something raw and rebellious, built with the attitude Harley culture came from.

NOTE

What interested me was that the bike already had a story built into it. Rather than just shooting a beautiful custom Harley, we wanted to tap the mythology of the Hollister Riot and give the bike that same danger and rebellion — something closer to biker folklore than a product film.